Illustration

Bye Bye Birdie Playbill Artwork

An illustration created for advertising a production of the musical Bye Bye Birdie. Color scheme was selected to match that of the elements in the stage production.

Cat Fishing

An illustration created as a commissioned work and to play off the concept of catfishing.

Soup Rodeo

Commisioned illustration to depict a soup rodeo as a nod to and comment on the iconic pop art of Andy Warhol.

Logo Recreation

Recreation of a historic logo for the Los Angeles South Homicide Division.

Glamingo

Commisioned artwork of a Flamingo giving Freddie Mercury/Florida Machismo vibes.

Flying By Your Seat

Commisioned artwork playing of the idiom of flying by the seat of your pants.

White Collar Duck

An illustration created for a corporate client to comment on the daily grind of the working class.

Zombie Prom Logo

Commisioned illustration for advertising a production of the musical Zombie Prom.



Content Creation

Burger Bun Branding Short

A short for social media to promote an instructional video on branding burger buns. Responsible for filming, writing, and editing.

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Burger Bun Branding Instructional Video

A video for publication on youtube and within the ecommerce website on branding burger buns. Responsible for hosting, filming, writing, and editing.

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Ice Stamping Demonstration

A short video produced for social media to demonstrate marking ice cubes with a cold stamp to impart a design. Responsible for filming and editing.

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Holiday Cookie Branding

A short video made to showcase the versatility of branding irons for unconventional uses such as marking holiday cookies. Responsible for baking, filming and editing.

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Food Branding Short

A video produced for advertising Branding Irons Unlimited line of food branding irons. Responsible for filming and editing.

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Branding Iron Promotional Video

A video for publishing on social media to encourage sales among the main audience demographic for purchasing branding irons.

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Social Media Reel

A short reel made for instagram to advertise Branding Irons Unlimited.

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Plastic Branding Short

A short video made for advertising a longer form video on branding plastic.

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Web Development

Custom Branding Iron Design Tool

Custom product experience for ordering light duty branding irons. Requirements included needing to upload custom artwork, add lines of text, or selecting from custom clip-art options. Scope of work included design of the clip art options optimized for CNC manufacturing in brass.

Mr. Greentrees Shopify Site

Project involved moving Mr.Greentrees online store to the Shopify ecosystem. The scope of work also included custom javascript and creating a product experience for ordering Christmas trees from a selection of multiple species of trees, height ranges, and custom add-on options.

Denpo Products Woocommerce Site

Denpo Products wanted their homepage redesigned to feature a large menu in the top header for all their products. Implemented in the Wordpress and Woocommerce ecosystem, several elements required custom HTML to achieve the design wireframe provided by the customer.

Custom Ice Stamping Plate Design Tool

A product I envisioned, pitched, and developed was this stamping plate for bartenders to mark their premium ice cubes for specialty cocktails and mixed drinks. The scope of work included design of different pre-made patterns that were able to seamlessly repeat across the stamping plate quadrants.

Concrete Magnesium Stamp Pricing Calculator

This product implementation included custom javascript functions to calculate the pricing based on the dimensions provided. The pricing formula required rules for rounding up to quarter inch increments and integers at separate steps in the calculation of the price.

Personalized Branding Iron Collection

The personalized collection of Branding Irons Unlimited was reworked to feature live interactive previews of the selected designs and entered text. The scope of work included product photography and optimization of the Shopify product pages to streamline the ordering process and reduce obstacles to reach checkout.

Wax Seal Design Tool

Developement for this product experience included the need to allow customers to upload custom artwork and set text that would be optimized automatically for production as a sunk engraved wax seal stamp. Uploaded photos were configured to be automatically inverted and displayed on an interactive preview.

Leather Maker Stamp Design Tool

Infinity Stamps needed a product page created that would allow leather artisans to customize and order stamps for marking their work. Custom border options and design elements were created and implemented to work with the different sizes of stamps that were available.

Simon J. Fornari

Infinimark Enterprises, Web Development and Content Creation

Los Angeles, California, 2018 - present


Freelance Artist, Creator and Consulting

Los Angeles, California, 2010 - present


Into Graphics, Production Manager

New York, 2007 - 2010


Education

Pennsylvania State University, BS, Integrated Social Sciences

University Park, Pennsylvania, class of 2017


University of Michigan, Media Production and Design

Ann Arbor, Michigan, 2002 - 2004



Additional Skills